After spending years working in marketing departments of organizations deciding which manipulating tools would bring more business, I found as a conscious entrepreneur these tools no longer worked – nor did they feel good.
I found myself more drawn to telling an authentic story that honors the company purpose, my soul purpose and the needs of my customers. From this place of honesty, authenticity, and alignment sales become a natural occurrence. Coming from this place also allows you to attract the right customers. In other words, quality over quantity. Not a quick gain that leads a stinky stain.
By being authentic there is no pressure to use financial metrics as the ultimate indicator of success. Instead you can feel authentic knowing you are building trustful relationships, connecting with your customers and creating with them in mind. You no longer operate from a place of fear, throwing out offers out of desperation. You stop following one-size fits all models because really there is no such thing.
By authentically telling your story and making decisions from your inner guidance system, you build a business that is truly aligned to your soul purpose and serves others from a place of humility, compassion and genuine love. You realize you are not your business you are the driver and participator of its success, which in turn leads to your soul success.
When you stop trying, fixing, and operating from overwhelm things flow and the fear drops away. You open yourself up to endless opportunities and enjoy a journey of fulfillment, growth and joy. Knowing you are using your gifts to make a positive impact on the planet.